RVCA

RVCA

RVCA (pronounced: roo-cah) is a skate, surf, MMA, and BJJ brand based in Costa Mesa, California. The U is written in Roman script and looks like a V, which throws most people off.

RVCA was founded in Hawaii by pro surfers Pat Tenore and Conan Hayes. They have been closely associated with MMA/ BJJ superstars BJ Penn and Vitor Belfort for a long time, as well as the Mendes Brothers.